Whether it’s by helping people build profitable lifestyle businesses, heal deep emotional wounds, or build bodies of steel, you’re here to transform lives.

Not just the lives of every one of your clients, but also your own.

You’re in business because you want to do what you love in service to others and experience a greater freedom than anything the corporate ladder could ever offer you.

It’s why I entered the online business world, too — to help folks like you stay in your genius zone while I stay in mine and magnify your impact.

How do I do it?

By crafting the words that help you stand out from the crowd, attract your dream clients, build long-lasting love affairs with them, and sell.

Because selling doesn’t need to be a dirty word.

When you’ve created something amazing and valuable, selling is an act of service.

If we’re working together, it’s because I believe in your mission and want you to transform as many lives as possible.

But to create a movement, you gotta’ be smart and have heart.

Here are the essential ingredients you need if you want your copy to succeed:

#1 An understanding of your market so clear it’d put the waters of Bora Bora to shame.

Makes sense, right?

How else are you going to reach the people you’re meant to serve without knowing their biggest fears, hopes, and dreams?

You need to listen up, read between the lines, and get down and dirty with some research.

To get good research you need someone who’s crazy curious about you, your business, your product, and your market.

But to take that research, spot the patterns, isolate the outliers, and turn it into an online experience backed by killer copy, you need someone who’s a sick strategist… like me. 😉

But if you don’t want to take my word for it, here’s what this boss dude has to say:

“If you’re dead set on what you need and just want a copywriter who can come in and take orders, please look elsewhere. Seriously. Don’t hog a slot a this guy’s calendar. But if you want a sharp marketing mind who cares about your company’s profits as much as you do -- and more importantly, has the skillset to make sure you’re clinking over record breaking revenue numbers by this time next quarter… get on Bayardo’s iCal ASAP.”

Legit, right? 

Now here’s the other super-duper important part…

#2 “It’s got to be real!”

Nowadays, potential clients peace out at the slightest whiff of bullshit. 💩

And if you’re a personal brand, you gotta’ let your personality shine — the good, the bad, and the super personal shit you only tell your therapist.

It’s impossible to build a tribe of raving, paying fans when you hide in the shadows and fail to give people the opportunity to genuinely connect with you.

I would know…

I spent years of my life hiding who I was.

Let’s rewind: I was 5 years old, sitting in the back of my dad’s truck with my little brother, driving around the palm tree peppered paradise that is Miami.

My brother and I were talking about The Little Mermaid - my then reigning Disney princess obsession. Not fully realizing my Dad was listening, I told my brother, “I like Flounder more than Ariel because I like boys more than girls.”

The air suddenly got tense. My dad’s jaw must’ve dropped to the floor.

Obviously flustered, he told me, “You’re a boy, you’re supposed to like girls.”

Almost immediately, without thinking twice, I spat out, “I’ll change when I grow up.”

It was in this moment that I discovered being different was unacceptable.

I learned that if I wanted my devoutly Catholic family’s love and approval, I needed to hide all my girly interests.

I needed to hide that I, in fact, did like boys (even though I definitely didn’t like Flounder like that).

So, I did, to the best of my ability.

As I entered middle school, my blatant queerness became a source of both playful-but-poisonous teasing and straight-up humiliation at the hands of my peers.

Like getting called GAYardo.

Like answering a West Miami bro’s question and immediately having him CRACK UP in my face and mock my high-pitched voice.

Like taking a few steps into a classroom and getting called “faggot” without even uttering a word.  

Coupled with the the lack of acceptance at home, I withdrew even deeper into my own shell.

I became extremely self-conscious, isolated, and depressed.

At my core, I hated who I was.

I tried my best to seem like a “normal” straight boy.

I barely spoke, and when I did, I’d try my best to deepen my voice.

I tried to erase every mannerism that might give me away. I tried to like girls.

But even as I desperately tried to change who I was, I realized who I was, my queerness, wasn’t going away.

I realized if I wanted to survive, let alone be happy, I needed to be honest. Hiding was killing me.

My journey to self-acceptance was as slow as a 90’s dial-up internet connection.

By the very end of high school, I had worked up enough courage to come out to my closest friends.  

And finally, in college, I came out to everyone else, including my family.

Even though it wasn’t all rainbows and sunshine, a huge weight was lifted off my chest.

I finally learned to love myself.  

I finally felt the freedom that comes with it.

I rediscovered the beauty of truly connecting with the people around me - from family and friends to complete strangers.

That’s why I know how fucking scary it can be to share your truth.

It’s also why I know how much freedom, joy, and connection you can experience once you do; even in your business, where the pressure to appear perfect & professional feels like it’s crushing you into a 2D version of yourself.

No, especially in your business, where your ideal clients, the ones who love you and will happily pay you what you’re worth, are craving a connection with the real you…

Cuz you’re a goddamn superstar and you were born this way! (Yes, that’s a very appropriate Lady Gaga reference…)

Whether you know you’re a superstar or not, if I choose to work with you, it’s because I WANT to get to know the real you.

It’s one of the things I love the most about this gig.

Getting to know you so well I can identify the tiny birthmark behind your ear you didn’t even know existed until now.

JK… Kinda.

More like really knowing you and your story, including the stuff the world’s told you to hide and be ashamed of.

Take it from Stacy —

“Have you had the experience of working with someone that kept you scratching your head saying: ‘I'm not sure how it is, but I can tell this person anything. I feel so comfortable.’ This is how working with Bayardo feels. When I look for a copywriter I am looking for someone who asks really great questions, ones that lead me down a path of inquiry and curiosity. Questions that help me know my business better and allow me to explain what I do, so that the copywriter can do his job and write on my behalf. I loved our work with Bayardo. He is highly skilled in his questions, clarity and his gift for knowing how to get inside my work. Be ready to now have a partner in creating meaningful copy that will make you have a bigger impact with those you work with in return.”

Now, if you’re asking yourself, “WHAT NEXT!?” 

Check out my process page for a more in-depth look at how I work.